Who We Are

We’re a husband-and-wife team based in Alberta who help everyday Canadians build long-term wealth through multifamily real estate. With a background in engineering and over $22 million in apartment buildings acquired and improved, we take pride in making real estate investing simple, transparent, and profitable for our partners.

We believe investing doesn’t have to be complicated — and you don’t need to be a real estate expert to benefit from it. That’s where we come in.

We Didn’t Start With a Niche — We Earned It.

In 2017, we kicked off our real estate journey with single-family rentals and rent-to-own homes. Like many investors, we didn’t start with a clear niche — we just knew we wanted to build something bigger than ourselves.

So we dove in.

We Tried It All

To figure out what worked best, we spent years getting hands-on experience with a variety of strategies:

Creative and Residential Investments

  • Rent-to-Own Deals

  • Single-Family to Duplex Conversions

  • Fix & Flips

  • Agreements for Sale (AFS)

  • Vendor Take-Back Mortgages (VTB)

  • Joint Ventures (JV)

Scaling into Multi-Family

  • Corporate Structuring for Tax Efficiency

  • Ground-Up Multifamily New Builds

  • Value-Add Apartment Acquisitions

We Found Our Edge: Multifamily Value-Add

Out of all the strategies we tested, multifamily value-add investing stood out as the most scalable, stable, and rewarding — both for us and our investor partners.

We’ve since acquired and repositioned dozens of units across Alberta and Saskatchewan, modernizing underperforming buildings with:

  • Keyless entry

  • Surveillance systems

  • Tenant Wi-Fi

  • LED lighting

  • System and exterior upgrades

  • In-Suite Laundry

Consistent Results. Real Impact.

We now manage a growing $22M+ portfolio of multifamily properties and have consistently returned investor capital within 24 months on past projects — often ahead of schedule.

Behind each property is a strategy that blends hands-on operations, conservative underwriting, and a deep respect for the trust our investors place in us.

Grounded. Transparent. Investor-First.

Our core values haven’t changed since day one:

  • Transparency in every decision

  • Diligence in the numbers and the process

  • Alignment — because we invest our own capital alongside yours

We’re not just building buildings. We’re building something that lasts — for our family, our partners, and the communities we invest in.

This business is about more than just numbers. It’s about people, trust, and legacy.

Meet The Team

Craig DeMaere

Founder & Managing Partner

With a background in electrical engineering and over a decade of technical project experience, Craig brings an analytical mindset and a “get-it-done” approach to every acquisition and renovation. After launching his real estate journey in 2017, he transitioned from single-family investing into multifamily ownership — building a portfolio of over $22M across Alberta.

Craig manages deal sourcing, underwriting, capital raising, and oversees construction and property management teams across multiple cities. He also hosts local investor meetups and is known for his practical, no-fluff approach to real estate investing.

“If I wouldn’t put my own money into a deal, I wouldn’t ask you to either.”

Amber DeMaere

Operations & Community Engagement

Amber plays a vital role in keeping the business running smoothly behind the scenes — managing tenant communications, overseeing systems and operations, and helping create a supportive experience for both renters and investors.

She’s also the connector — whether it’s welcoming guests to events, fielding questions from partners, or simply keeping everything organized. Amber helps ensure that the business remains grounded, community-focused, and family- friendly.

Built to Scale. Grounded in Alberta.

We’re not a massive investment firm — and that’s by design. We’re a family-owned business with deep roots in Alberta, a growing portfolio, and a commitment to doing real estate the right way.

If you partner with us, you’ll know who you’re working with — and you’ll hear from us regularly.